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Apple's IPhone Turns 10, Bumpy Start Forgotten

This week Apple's iPhone marks its 10th anniversary, bringing a memory of the beginning of a device that has done the most to start a smartphone revolution and stimulate interest in where to go.

Apple has sold more than a billion iPhones since June 2007, but the first iPhone, limited to the AT & T Inc network, was released without an app store, which was limited compared to the current version.

After sluggish initial sales, Apple cut prices to encourage holiday sales that year.

"The business model for the iPhone was a disaster," one of Apple 's developers, Tony Fadell, said in an interview Wednesday. Even if Apple, led by Steve Jobs, has already surpassed the computer with the iPod, some 10 years ago, some of Apple's vendors surprisingly used the concept of the iPhone.

"The voicemail of the early CEO Steve Jobs is still there when I call the CEO and founder," said David Bairstow of Skhook. "He thought someone in the office was joking and it took him two days to call Steve Jobs."

Apple introduced the App Store in 2008, and the iPhone announced the Apple store. The Apple Store allowed developers to create and distribute mobile applications with Apple.

Ten years later, service revenue is an important growth area for Apple, which generated sales of $ 24.3 billion last year.

New model
Fans and investors look forward to the iPhone 8, which marks its 10th anniversary this fall, and asks if the new generation will provide enough new features for Apple.

The new phone could include a 3D mapping sensor, support for "augmented reality" applications that integrate the virtual reality world, and new displays using lightweight and flexible organic LEDs, according to analysts at Bernstein Research.

Ten years after entering the marketplace where BlackBerry and Microsoft devices dominate, iPhone competes with mobile phones running Google's Android software, which is currently distributed to Samsung Electronics and other manufacturers around the world.

While most of the world's smartphones currently run on Android, Apple is still the most profitable in the industry with generally expensive devices.

According to eMarketer data, more than 2 billion people now have smartphones and Fadell, who has worked for both Apple and Alphabet, sees this as a feature of success.

"It's absolutely amazing that we can democratize computing and communication around the world," Fidel said. It warms my heart because Steve is going to be with the Apple II and Mac (the computer for the rest of us). I finally came here after 30 years.

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